August 2026

A Good Referral Network Isn’t the Same as a Resilient One

A Good Referral Network Isn’t the Same as a Resilient One By Chris Mandzufas Our alliance partner, Katherine Rafferty from The Marketing Room, recently shared a series of questions with us, designed to test how resilient a business’s growth strategy really is when you put it to clients directly. Two of them in particular resonated

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Is Your Business Truly Customer-Centric?

Is Your Business Truly Customer-Centric? By Mikesh Raithatha Every business owner will tell you the customer comes first. Fewer can back that up with anything specific. It’s a conversation we often have with clients, and it’s topical as Customer is the theme running through our Quarterly Business Review meetings this quarter. We’ve written before about

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