I was recently reading the ‘Acuity’ Magazine which is the Australian and New Zealand Institute of Chartered Accountants magazine and there was an there was a reference to recent survey highlighting how important the digital revolution will be over the next 12 months to consumer goods and retail companies.
The survey conducted by Consumer Goods Forum and KPMG survey polled nearly 500 C-suite and senior executives globally. Key finding included
- 54% had digital strategy for mobile/digital platforms top of mind for their businesses over the next 12 months
- 32% currently see themselves as having weak or no capabilities in these areas
- 56% cited data analytics as being important to their firm’s strategy, making it the highest strategic area in the survey
The reality is that digital disruption is not quarantined to just consumer and retail customers – it is far reaching and will impact (both positive and negative) each and every business.
Even Tony and I are currently looking at how BrentnallsWA deals with this issue in our business space.
If you have any questions about this article, please contact Chris Mandzufas
