Perth International Arts Festival – An Example of Blue Ocean Strategy

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I am a tragic when it comes to business strategy. On Wednesday night we went to the NoFit State Circus – a touring contemporary circus as part of the Perth International Arts Festival.

I am sure I was the only one in the tent thinking about their blue ocean strategy (much to the annoyance of my family).  I observed the show and thought about how they addressed this key question ‘how do you simultaneously increase value and reduce costs?’

Increased customer value

  • Band playing live music
  • The audience on the stage moving around with the performers, even standing directly underneath the trapeze artists – great for people like me who can’t sit still!
  • A story line

Reduced cost

  • Effectively there were only 4 props – 4 white towers that move around with the performance
  • No chairs – you need to stand!
  • The performers also operate the pulleys, move the audience around and the serve during the intermission
  • There is only one stage for the performance

 

Very clever and well thought out. By the way, I really enjoyed the show!

 

Tony Monisse

 

http://www.nofitstate.org

http://2014.perthfestival.com.au

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OUR DIRECTORS

Chris Mandzufas

Chris Mandzufas

Chris has a diverse range of skills and experience as a result of providing accounting, taxation, advisory board and management consulting services to owners and directors of fast growing businesses.

Chris Smith

Chris Smith

Chris Smith has been a member of the Chartered Accountants Australia & New Zealand since 2006, a member of the Tax Institute of Australia since 2013, and a registered Tax Agent since 2018.

Tony Monisse

Tony Monisse

Tony’s key focus is the integration of strategy and financial management. To this end he has developed tools and process that facilitate this integration, including business modelling, target setting and rolling cash flow forecasts.

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