Traits of a Successful Business


We want to be the Accountant who will Challenge, Attack, Question, Confront, Dare, Provoke, Contest, Assault, Invade, Blast you on the way you operate your business.

The key areas of any Business that require ongoing maintenance to ensure the Health and Wealth of your business are:

  • Finance (Cashflow, profitability, growth etc.)
  • Premises and Equipment
  • Human Resources (your employees)
  • Key Suppliers (critical service providers)
  • Information Technology (hard to ignore in today’s conditions)
  • Business Development (sales and strategy)
  • Training and Development
  • Succession and Structure (ownership progression, shareholders agreement)
  • Your own Personal Wealth (Super, Estate Planning, Tax Planning etc.)


We cannot help you to really achieve this without meeting with you and planning better outcomes and improvements. Email and phone calls will not cut it here. You may need to break habits to:

  • make changes
  • implement things
  • remove barriers
  • classify clients / products / services differently
  • involve staff differently
  • interact with customers differently
  • change how you invoice for products and services
  • eliminate products or services

Some of the things that may need addressing are:

  1. Optimum structure
  2. Strategy for growth
  3. No economic dependence
  4. Regular and correct financial statements
  5. Management that understand and use their financial accountants
  6. Budget/cashflow
  7. Profitable customers and divisions
  8. Documented systems and processes
  9. Segregation of duties
  10. Business brand
  11. Specific customer focus
    1. Marketing plans that include each market segment
    2. Job descriptions
    3. Optimum business model
    4. Key drivers of the business are known and mentored
    5. Regular management meetings and accountability
    6. Skilled and trusted management and/or advisors with complete skills sets
    7. Intellectual property is owned
    8. Exit strategy or succession plan exists
    9. Corporate Will
    10. Continuity of business plan
    11. Risk management issued address
    12. Management is real about where the business is NOW
    13. Detailed action plan
    14. Immediate action is taken

© Debbie Crowther, 25 Traits of a Successful Business

All we may achieve is to give you the gentle push required to achieve more from your business, and we can continue to follow up and discuss any of the above to ensure you continue to improve / grow / implement. It is a very rare business that can remain successful by standing still.

Some great quotes to get you thinking:

‘The mechanics of running a business are really not very complicated when you get down to essentials. You have to make some stuff, and sell it to somebody for more than it cost you… That’s all there is to it, except for a few million DETAILS!’ – John L McCaffrey

‘There are no secrets to success. It is a result of preparation, hard work and learning from failure’ –Colin Powell

‘Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your innovations’ – Steve Jobs

‘All lasting business is built on friendship’ – Alfred A. Montapert

‘There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else’ – Sam Walton

‘Hell, there are no rules here – we’re trying to accomplish something’ – Thomas A. Edison

‘Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight’ – Henry R. Luce

‘A business has to be involving, it has to be fun, and it has to exercise your creative instincts’ –Richard Branson

‘The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools’ – Confucius

‘The first one gets the oyster the second gets the shell’ – Andrew Carnegie

‘Hire character. Train skill’ – Peter Schultz

‘The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency’ – Bill Gates

‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change’ – Charles Darwin

‘The absolute fundamental aim is to make money out of satisfying customers’ – John Egan

‘The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed’ – Henry Ford

Do you want us to Challenge, Attack, Question, Confront, Dare, Provoke, Contest, Assault, Invade, Blast you on the way you operate your business?

  • Get in touch


Chris Mandzufas

Chris Mandzufas

Chris has a diverse range of skills and experience as a result of providing accounting, taxation, advisory board and management consulting services to owners and directors of fast growing businesses.

Chris Smith

Chris Smith

Chris Smith has been a member of the Chartered Accountants Australia & New Zealand since 2006, a member of the Tax Institute of Australia since 2013, and a registered Tax Agent since 2018.

Tony Monisse

Tony Monisse

Tony’s key focus is the integration of strategy and financial management. To this end he has developed tools and process that facilitate this integration, including business modelling, target setting and rolling cash flow forecasts.

Maximise your Business Potential

Whether it’s business growth, improved profitability and cashflow or streamlining operations to improve work/life balance, we can help you achieve your business goals. Gain clarity on which strategies will accelerate the success of your business

Our Impact













Download the Info Pack