Top 10 Trends in Generative AI for 2024
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Generative AI was the breakthrough tech trend of 2023. Generative AI is a branch of artificial intelligence focused on creating new and often seemingly humanlike content. It is changing how we interact with technology and sparking innovation across industries.  In 2024, we’re on the brink of witnessing some groundbreaking advancements in this field. Here are 10 of the top trends.
- Bigger and better models: We can expect to see even larger and more powerful AI models, such as GPT 5, offering further innovation and improved performance.
- Electoral interference: With many elections taking place in 2024, we can expect to see AI playing a significant role in elections, both as a tool for spreading misinformation and as a means for more personalised and targeted campaigns.
- Generative design revolution: The landscape of product design is transforming with the integration of generative AI functionality. Platforms like Autodesk enable designers to rapidly generate and test prototypes as digital twins, revolutionising the product development process and leading to more robust and sustainable designs.
- Generative video: With video emerging as the preferred media format, AI toolmakers are capitalising on this trend by developing tools that leverage generative AI for video creation. This accessibility to professional-level content production at a fraction of the cost will democratise video production.
- AI-Generated Audio/Speech: As this area develops, we will experience synthetic voices that are almost indistinguishable from human speech.
- Multimodal models: The future of generative AI lies in multimodal interactions, seamlessly integrating visuals, sounds, and language. This shift promises more immersive and fluid AI experiences, where users can engage with AI systems using a combination of text, speech, and images.
- AI Whisperers: As the complexity of generative AI grows, so does the demand for prompt engineers, or “AI whisperers”. These professionals navigate the intricate AI landscape, guiding systems to deliver optimal results, making it one of the most sought-after career paths in the tech industry for 2024.
- Autonomous Agents: The emergence of autonomous agents marks a significant trend in AI applications, with systems capable of independent operations and sophisticated tasks. These agents constantly generate and respond to prompts, paving the way for more generalised AI applications.
- AI App Augmentation: Around 40% of enterprise applications are expected to integrate conversational AI, enhancing user engagement and customer experiences. This augmentation of apps and services with AI promises to make technology more interactive and user-friendly, revolutionising the way we interact with digital platforms.
- AI in Education: Generative AI is making its way into classrooms, sparking debates about its role in education. While some express concerns about over-reliance, others see it as an opportunity for students to delve deeper into complex subjects with the assistance of AI tools. This ongoing conversation will shape the integration of AI into educational settings in the years to come.
As we embark on a year brimming with AI enhancements, it’s essential to stay informed and engaged with these transformative trends shaping the future of generative AI, business and our society as a whole.
