By Cathryn Fish Stephens
Adam Rowles of Inbound Marketing Agency has helped a number of Brentnalls WA clients with their digital marketing. I took the opportunity recently to ask him about what it takes to generate results from digital marketing. Here is what he shared about creating the right system and the video he created to further explain.
I’ve found that most businesses fail to generate results from their marketing because they are not treating their marketing as a system. Their Website, Google or Facebook Ads are not the problem – it’s because they are using the wrong system.
Businesses know how vital digital marketing is. With people spending more time on their smartphones and tablets, it’s only natural that you would want to promote your business where the audience is. However, the biggest reason why businesses struggle to get results from their digital marketing is that they are using the wrong system.
The first step when creating a marketing system is considering the following:
- WHO is your target audience
- WHAT will attract them to your website
- HOW are you going to convert them into leads
Once you understand your target audience, you can create a digital marketing plan that will save you time and money.
Because you need to communicate to your audience what you do, why they should trust you, and what’s the next step.
By implementing a system, we’ve increased leads by 337% and 3x sales within 30 days for clients.
Want to know how we created this system? I’ve recorded a video for Brentnalls’ Clients here.