Business Growth Case Study
With David Male – WACOMM Electrical Services
About WACOMM Electrical Services
WACOMM is a modern and progressive electrical and communications company that specialises in providing complex commercial and industrial electrical services for WA’s construction, industrial, commercial and government sectors. With a team of experieced technicians available 24/7, WACOMM uses state-of-the-art tools and technology to deliver top-quality electrical services with minimal disruption. They have expertise spanning across retail, industrial, and distribution sectors, ensuring smooth business operations and minimal downtime due to electrical issues.
Business Challenges
David Male, the Managing Director and owner of WACOMM, purchased the business in 2017. As David explains, at the time WACOMM started working with Brentnalls in 2022, the business was growing and doing well, but he was looking for a more forward-looking and proactive accountant to help take the business to the next level. He wanted to scale the business and realised he needed more proactive business advice and an advisor with experience in growing businesses.
David struggled to find a business advisor who aligned with him and his business until his business coach at the time recommended Brentnalls WA. David found an alignment with Brentnalls WA from the very first meeting and felt that they would be more of a strategic partner than just an accountant.
David says, “We wanted someone to give us confidence that we’re heading in the right direction, to give us the strategies to achieve our goals.”
To get the strategic partnership and guidance he was seeking, David started working with Brentnalls WA in the Quarterly Business Review (QBR) process.
Working with Brentnalls WA
Through the Quarterly Business Review (QBR) process, Brentnalls worked with David and his management team, providing a structure for the business to continue to grow and to continually evolve and improve its processes, as well as alignment and clarity for the management team.
David says “My team get a lot of value from it (the QBR process). The Brentnalls team break it down, so it’s simple for everyone to understand what’s going on. They (Brentnalls) really dive into our business and tell us what’s going on and things that we wouldn’t even normally consider or think about. It gives us real clarity and a clear vision of where the business is headed.
The framework gives us transparency, so we can see what’s happening before it happens. We know that there is a team behind us that’s supporting us, and it gives us the confidence that we’re heading in the right direction.
Brentnalls is very good at connecting us with the right contacts in certain areas. This definitely helps us grow.”
Results
Over the past 12 months working with Brentnalls, WACOMM has seen revenue increase 73% and EBITDA has increased by 100%.
David says that since working with Brentnalls, he can see the business’s revenue and profit margins improving. The team is growing, and the business is succeeding in securing the target clients it’s been trying to attract. David says, “The Brentnalls process is amazing. I wouldn’t hesitate to recommend Brentnalls WA to anyone.”
