Perth Business Development Case Study
With Adam Rowles, Founder – Inbound Marketing Agency
About Inbound Marketing Agency
Inbound Marketing Agency is a digital agency which helps businesses grow by generating leads and sales using digital marketing platforms such as Google, Facebook, Instagram, Youtube and Linkedin.
Business Challenges
Adam Rowles is the Founder of Inbound Marketing Agency. As Adam explains, at the time Inbound Marketing Agency started working with Brentnalls WA more than 8 years ago, they needed help with managing the business finances. In particular, managing the cashflow and understanding the numbers better. Adam knew a few successful business owners who recommended Brentnalls, so was confident that Brentnalls could help Inbound Marketing Agency grow.
Adam chose Brentnalls WA because he was managing a lot of the accounts himself and just didn’t have the time. Adam says he went with Brentnalls WA because they not only offered the accounting component, but they helped him to understand the numbers, and provided valuable insights and advice to help him make better business decisions.
Brentnalls WA helped Adam initially with the growth of the business, in particular managing cash flow. Then he needed help managing the resourcing component of growth and capacity, and then more recently, he needed help improving the profitability of the business.
Working with Brentnalls WA
The Quarterly Business Review (QBR) process started with gaining an understanding of the short-term goals and long-term strategy and goals, then analysing the numbers so Adam could better understand the current situation of the business, and then putting together a forecasting model, so he had a better picture of where the business is going. The in-depth quarterly meetings involved reviewing business performance and financial analysis, looking at the business forecasts and planning, identifying opportunities and red flags in the business and finally putting together an action plan, so that the business could reach those goals and targets that were set in the strategy.
Adam says “The Brentnalls WA process was very proactive. During the QBR process, I was regularly in contact with the team at Brentnalls, to not only make sure we’re on target, but if I had any questions, or needed help or advice on a situation they were very helpful.”
Results
“The impact working with Brentnalls WA has been amazing. We’ve increased profitability by over 200% year on year, and we’re continuing to grow. They’re very proactive in offering insights on our business so I can make better business decisions. Whenever I need any help or advice, they’re there to help. I highly recommend Brentnalls WA if you need any help with your finances or business strategy.” Adam Rowles, Founder – Inbound Marketing Agency
