PERTH BUSINESS DEVELOPMENT CASE STUDY
With Ben Martin – Castledex
About Castledex
Castledex is a commercial furniture, storage and filing products company headquartered in Western Australia. The company was founded in 1968 as a workplace storage and filing systems business, introducing many of the innovative time and space-saving storage and filing systems that are now commonplace in offices across Australia. The team at Castledex work to provide inspired workplaces with furniture and shelving.
Business Challenges
Castledex has been working closely with Brentnalls WA for four years now. After attending a business coaching seminar for cashflow after being disappointed by their current financial advisor’s unresponsiveness, another attendee encouraged the team to reach out to  Brentnalls WA due to their ‘forward thinking approach to accounts and strategy’ – says General manager Ben Martin. After an initial meeting, the team at Castledex jumped straight on board for both Brentnalls’ Compliance and Quarterly Business Review services.
Working with Brentnalls WA
By General Manager – Ben MartinÂ
“We chose Brentnalls because of the holistic approach they took to Business Strategy and forward planning for accounts. The team impressed us with their level of detail and understanding of business. We had previously worked with other business coaches and accountants and were much more comfortable rolling it into one team.
Our experience has been great working with Brentnalls. They have supported us immensely through good times and bad and provided sage advice along the way – ensuring we are on track and asking hard questions of us and our business.
Brentnalls have helped us gain an understanding of the key drivers of our business and aligned us in terms of appropriate growth strategies, which has seen us grow our revenue and profit by three to four times. They have significantly improved our financial awareness of our business and helped us consolidate and provide efficiencies.”
Results
Castledex’s confidence to invest in the business and work with Brentnalls to ensure the business is seeing healthy growth has since seen their team grow significantly from 15 people to 35 people. The business has tripled its overall revenue and profit. The team now has a 1-2 year and 5-year plan in place for sustainable growth as well as ensuring they are always future-focused and moving in the right direction.
What an incredible success story!
