By Cathryn Fish Stephens
No matter your company size, industry or location, every business has been and will be affected by COVID-19 for years to come. Our business environment is likely forever changed, and we now face the task of adjusting to and embracing the “new normal”.
From a marketing perspective, businesses now face the challenge of adapting their marketing strategies and plans to adapt to this new normal. Many of the fundamental marketing principles remain constant in this changing environment and at the same time, there are emerging trends and changing behaviours which require a change or adjustment in marketing tactics.
How do we adapt to evolving and uncertain market conditions to ensure we can continue to reach our customers, build meaningful connections with them, and convince them to purchase our products or services?