Perth Business Development Case Study

About Austim

Austim is a diversified supplier of decorative and structural decorative solid timber, including timber decking and cladding, merbau timber, recycled timber and more. Austim’s customers are predominantly builders, tradesmen and furniture manufacturers, however general public is also always welcome.

Visit Austim Website

The Problem

Shortly prior to engaging Brentnalls WA, Austim lost a very significant customer, on whom the company has heavily relied on for their revenue and access to the market. As a result of this single event, Austim almost immediately stopped being profitable.

Despite the efforts of the company’s dedicated team and no shortage of ideas, Austim was lacking a clear strategic focus and a plan for a successful future.

The challenge for Brentnalls’ team, was to re-evaluate Austim’s market offering and the company’s strategic focus. Without stability in the business and return to profitability, Austim’s days were numbered.

How Brentnalls WA helped?

By Mike Rowney, General Manager at Austim

“Brentnalls WA were instrumental in helping us understand how important a strategic plan was going to be in creating a stronger and more sustainable business. They encouraged an inclusive approach to strategic development seeking buy-in from the whole team to improve the chances of successful implementation.”


Following Brentnalls’ engagement and strategic review, we saw a sustained period of quarterly growth in revenue and profitability compared to the same quarter the previous year of between 15% and 35%. This outstanding result for our business assured us that we have made the right decision in engaging Brentnalls.

We value the relationship developed with Brentnalls and continue to rely upon them to help monitor our strategic focus, keep us accountable and continue to grow our business.”